OTM 2026: Mumbai Milestone as Namibia Secures Strategic Win
MUMBAI, India — As the curtains closed on OTM 2026, the global travel industry’s gaze shifted toward Africa’s rising star: Namibia. Occupying a prominent space at Asia’s leading travel trade show, the Namibia Tourism Board (NTB) didn’t just showcase landscapes; they secured a future in one of the world’s most critical outbound markets.
The Strategic Shift: MSMEs and Market Penetration
In a move that signaled a “united front” for the nation, the NTB was joined by a robust delegation of Micro, Small, and Medium Enterprises (MSMEs). This move is significant. It highlights a shift in destination marketing—moving away from high-level branding toward grassroots, actionable partnerships that allow smaller Namibian operators to plug directly into the Indian travel ecosystem.
The delegation engaged in intensive “door-to-door” B2B sessions with India’s most influential outbound agencies and major airlines, aiming to convert India’s high-growth travel appetite into direct arrivals.
Award-Winning Sustainability
The highlight of the event for Namibia was clinching the Sustainable Adventure & Wilderness Tourism Award. In a market increasingly crowded by “eco-claims,” this accolade serves as a powerful differentiator. It recognizes Namibia’s long-standing model of community-based conservation and low-impact, high-value tourism—a model that resonates deeply with the modern, conscious traveler.
“The energy in Mumbai was palpable. Visitors weren’t just looking for a holiday; they were seeking the rich, unique, and responsible experiences that define the Namibian soul.” — Namibia Tourism Board Statement.
Why It Matters: The Numbers
With over 50,000 trade visitors and 1,000+ VIP buyers filtering through the Jio World Convention Centre, Namibia’s presence was a masterclass in destination positioning. As the Indian market accelerates toward becoming a global tourism powerhouse, Namibia’s “adventure-first, eco-always” pitch is hitting the right notes.
What’s Next for Namibia?
The groundwork laid in Mumbai is expected to translate into increased air connectivity and bespoke itineraries targeting India’s luxury and adventure segments in the 2026–2027 season.
