Open Skies, Open Doors: Why Africa’s Tourism Boom Needs Air Access More Than Advertising
Africa welcomed 81 million visitors in 2025 — the world’s fastest-growing tourism region. But as the African Tourism Board’s COO argues, the next leap won’t come from better campaigns. It will come from seats, fares, visas and conversations that start before the first brochure is printed. In Tanzania, Zanzibar, Rwanda and Kenya, the conversations kept…