Accor & Risma Chart New Course for Moroccan Tourism with Historic Partnership Renewal
On April 2–3, Accor Chairman and CEO Sébastien Bazin traveled to Morocco to meet with Risma‘s Supervisory Board, marking a pivotal moment in one of Africa’s most enduring hospitality partnerships. Over three decades, Accor and Risma have shaped Morocco’s tourism landscape, and this visit signals a decisive shift toward accelerated growth and modernization. Following their…