KTB’s June Chepkemei on Why Sports Tourism Is Kenya’s New Game-Changer
The Kenya Tourism Board CEO has a bold new playbook — and it starts long before the starting gun fires. Kenya has never struggled for recognition on the world stage. From Eliud Kipchoge‘s superhuman marathons to Faith Kipyegon‘s relentless record-breaking, the country’s athletic identity is etched into global consciousness. But according to June Chepkemei, CEO of…