UTB CEO Kagwa Rallies Foreign Missions to Drive Innovative, Market-Specific Tourism Campaigns
Kampala, Uganda — In a strategic bid to position Uganda competitively in the global tourism arena, the Uganda Tourism Board (UTB) Chief Executive Officer, Juliana Kagwa, has called for a radical shift in destination marketing. Speaking during a tourism engagement meeting at the ongoing Pearl of Africa Tourism Expo (POATE 2026), Kagwa underscored the critical…