A Call to Shared Leadership Towards 2035: Africa’s Business Events Roadmap
The continent’s MICE sector isn’t just growing — it’s getting organized. And it’s time for leaders to step up. It wasn’t a summit. It wasn’t a conference. It was a call to action — and it came from an unlikely but powerful source: Niche Partners and The Business Tourism Company, who recently convened the inaugural Power Africa 2035 Executive…