WTM Africa


Reed Exhibitions South Africa has made three changes to the personnel on its travel, tourism and sports portfolio. The appointments were made following the World Travel Market Africa (WTM Africa) and International Luxury Travel Market Africa (ILTM Africa) and in the lead up to the FIBO Global Fitness Africa’s Trade Summit and Health, Fitness and Wellness Festival

Megan Oberholzer assumes the role of portfolio director: travel, tourism and sports portfolio from her previous GM role in the same space. Martin Hiller – formerly GM for FIBO Global Fitness Africa – assumes the GM for the travel, tourism and sports portfolio role. Reante Naidoo has been promoted to marketing and hosted buyer GM for the travel, tourism and sports portfolio.

Source: BizCommunity.com

WTM Africa is a vibrant, culturally diverse, must attend business-to-business travel and tourism event, with a range of destinations and industry sectors for African and International travel professionals.

Join travel professionals from over 70 countries over three days in Cape Town, South Africa to connect with leading travel and tourism trade. WTM Africa is an international event that provides a platform to showcase your travel and tourism products to serious buyers.

We know that you don’t need too many reasons to spend a week in Cape Town, the hashtag #LoveCapeTown says it all, but just in case WTM Africa has put together their top 10 reasons why you absolutely must attend this extraordinary three-day show in Cape Town from 10-12 April 2019:

1. Make the right contacts – WTM Africa is the ultimate meeting place for the African travel industry, with US$365-million worth of business deals written in 2017 alone!

2. WTM Africa focuses on both inbound and outbound travel within Africa, offering attendees a comprehensive exhibition that brings together both aspects of the travel industry. In 2019, there is the exciting addition of a dedicated Hosted Buyer Programme specifically for our outbound exhibitors.

3. WTM Africa 2019 takes place in Cape Town in April. Through research conducted with stakeholders within the travel sector, this is the best time in the annual buying cycle for both buyers searching for new and exciting products to offer their clients.

4. Through our Buyer Insights Programme, we are able to assist exhibitors in both presenting and positioning their products to international and local buyers.

5. A host of international speakers from across the globe will focus on pertinent topics and travel trends affecting the modern travel industry.

6. WTM Africa Festivals will once again give everyone the opportunity to socialise after the traditional working hours in a fun and vibrant atmosphere. Those attending will experience the culture, hospitality and cuisine from various exhibitors offering something unique.

7. Attendees can pre-plan their three days by utilising the world-class diary system offered by WTM Africa, with the functionality to request meetings with fellow exhibitors and the ability to block out times in the diary.

8. Trending bolt-on events with international and local speakers:

○ Sports and Events Tourism Exchange (SETE)

○ Digital Tourism Summit by E-Tourism Frontiers

○ African Investment Summit

○ Responsible Tourism Destinations’ Conference

9. Local and international digital influencers will be on hand to help you learn more about how to further your marketing objectives through online platforms and partnerships.

10. Increased focus will be shone on niche tourism sectors at WTM Africa 2019 with dedicated areas on the show floor, namely spa and wellness tourism, film tourism, a pink travel pavilion, and adventure tourism pavilion and food and wine tourism.

Travel Professionals in both the outbound and inbound tourism sectors are encouraged to join us at WTM Africa in Cape Town this year. To make sure you don’t miss out, register to attend on WTM Africa today!

WTM Africa’s dedication to both inbound and outbound travel within Africa will be further realised at WTM Africa 2019 to held at the Cape Town International Conference Centre in the host city of Cape Town from 10-12 April 2019.

The launch of the WTM Africa International Exhibitors’ Dedicated Hosted Buyer Programme will see a specific collective of buyers that are involved in outbound travel from the South African market for international exhibitors.

“This new dedicated programme will ensure that out outbound international exhibitors can arrange appointments with potential Hosted Buyers in advance that are actively selling travel, accommodation and experiences to the African market,” explains Megan Oberholzer, Portfolio General Manager – Travel, Tourism & Sports at Reed Exhibitions.

Oberholzer furthers that the unique strength of WTM Africa as a trade exhibition has always been its quality hosted buyers. “We make sure that every Hosted Buyer application goes through a stringent vetting process in order to ensure they are legitimate and ready to do business with our exhibitors. Our matching process between buyers and exhibitors is testament to the quality of the buyers we have hosted in previous years, with US$365-million worth of business having been written in 2017 alone.”

For the first time, International exhibitors will be able to have dedicated one-on-one meetings that will form part of their exhibitor package.

This programme will include:

● Buyers will commit to a minimum of 20 out of their 30 pre-scheduled appointments specifically with international exhibitors

● WTM Africa will cover flight contributions and accommodation for these Buyers

● Part of the programme will include additional networking opportunities where exhibitors and outbound Hosted Buyers can socialise in a relaxed setting after show hours

● Exhibitors will also have the opportunity to share destination information in 45-minute presentation slots in the Destination Theatre

“WTM Africa is the only in- and outbound show of its kind on the African continent. We are excited to grow our outbound footprint on the show floor, whilst enhancing the value for our international exhibitors,” concludes Oberholzer.

To book your stand for WTM Africa 2019 or apply as a Hosted Buyer, visit WTM Africa and register your interest.

Jan 14, 2019

Registration for the continent’s leading B2B Travel Trade Show, WTM Africa 2019, is officially open. WTM Africa 2019, hosted in partnership with the City of Cape Town from 10-12 April 2019, brings travel exhibitors, buyers, experts, media and stakeholders from across Africa together for three intensive days of meeting, networking, interacting – and learning – to drive the growth of the continental industry, on a global scale.

The Conference, Inspire, Destination and Travel Forward Theatres will once more host presentations and interactive sessions with global travel influencers, covering the topics that shape travel trends in the tourism industry. The WTM Responsible Tourism Conference will be led by Dr Harold Goodwin, MD of the Responsible Tourism Partnership and Emeritus Professor & Responsible Tourism Director at Manchester Metropolitan University. Appearing and hosting events and presentations across the other three venues are SAACI CEO Rudi van Deventer (Business Events Conference in partnership with IBTM Africa); mentor, business coach, consultant and strategist Alessandra Alonso (Women in Travel); former Ireland International Rugby Player and Talk Radio 702 Host John Robbie (SETE: Sports and Events Tourism Exchange); iambassador Founder & CEO Keith Jenkins; Film & Event Media Publisher Lance Gibbons; iambassador CMO Nicholas Montemaggi and many more.

The Africa Investment Summit brought to you by WTM Africa will provide attendees with an opportunity to meet with a number of local and international investors searching for investment opportunities in the travel and tourism sector across various countries in Africa. Taking place over two days, the WTM Africa Tourism Investors’ Summit will host keynote speakers from around the globe who will contribute their learnings, expertise, and unpack various investment opportunities Africa has to offer, not just in the travel and tourism sector, but also in lateral sectors that contribute to the industry.

The world-renowned WTM Buyers’ Club continues to play an important role at WTM Africa, with tour operators, travel agents, wholesalers and private travel arrangers with purchasing power and a reputation for generating genuine business leads recognised by a distinctive badge and access to exclusive venues and sessions to maximise business opportunities.

Whatever your interest in travel in Africa, WTM Africa 2019 offers an abundance of opportunities to help grow your business, your base, your knowledge or your skills. Register now to be part of the continent’s pivotal B2B Travel Trade Show.