High-Value Horizons: How Uganda is Re-Engineering Its Tourism Brand for the Swiss Elite
Zurich – In a strategic move to capture a slice of Europe’s most lucrative travel sectors, Uganda has officially staked its claim as a premier destination with its inaugural national pavilion at the 34th FESPO and Golfmesse in Zurich. The four-day exhibition, which concluded on February 1, 2026, is Switzerland’s largest travel fair. Drawing over…