The Pearl Shines in Mumbai: Uganda Wins Big at OTM 2026
Uganda has always been a place of quiet wonder, but this week in Mumbai, the secret was officially out. At the Outbound Travel Mart (OTM) 2026, one of Asia’s most influential travel stages, the Republic of Uganda clinched the prestigious Excellence Award, cementing its status as a premier global destination.
For those of us who follow the “slow-travel” movement, this isn’t just a trophy for the shelf—it’s a validation of Uganda’s vibrant soul and its commitment to sustainable, transformative travel.
More Than a Booth: A Sensory Journey
The Uganda pavilion at the Bombay Exhibition Centre was far from a traditional trade stand. Team Uganda created an immersive experience that brought the “Pearl of Africa” to life in the heart of India. Visitors were transported from the bustling streets of Mumbai to the mist-covered peaks of the Rwenzori Mountains and the dense, emerald jungles of Bwindi Impenetrable National Park.
The showcase highlighted Uganda’s unique competitive edge:
- The Giants of Bwindi: Home to nearly half the world’s endangered mountain gorillas.
- The Source of the Nile: A legendary landmark for the curious soul.
- Untamed Biodiversity: A landscape that offers everything from snow-capped mountains to primate-rich jungles.
A Strategic Handshake
Accepting the award on behalf of Team Uganda, Her Excellency Ambassador Joyce Kikafunda (Uganda’s High Commissioner to India) noted that this recognition is a pillar of the nation’s “tourism diplomacy.”
With India’s outbound travel market booming, Uganda is positioned as the perfect match for travelers seeking authenticity over “tourist traps.” The mission isn’t just about arrivals; it’s about building partnerships that support luxury eco-lodges, community enterprises, and the long-term preservation of the country’s rich cultural heritage.
What This Means for the Future
This award aligns with Uganda’s Vision 2040, proving that tourism is a powerful engine for socio-economic change. By showcasing the country’s “soft power” on the world stage, Uganda is driving job creation and community growth back home.
As Ambassador Kikafunda beautifully put it: “We return to Kampala not just with an award, but with a portfolio of leads and partnerships that will translate into tangible benefits for our people.”
The Takeaway
As OTM 2026 wraps up, the message is clear: The Pearl of Africa is shining brighter than ever. Whether you are looking for high-octane adventure or a quiet moment of reflection in nature, Uganda is open, ready, and officially “Excellence” certified.
