St. Ange Advocates for Ethical Leadership & “Inner Governance” at Oxford University

Alain St. Ange, the former Seychelles Minister of Tourism, Civil Aviation, Ports, and Marine, addressed industry leaders and scholars today at the Oxford University Leadership Forum. His keynote, titled “Ethical Leadership & Inner Governance in Tourism Diplomacy,” called for a fundamental shift in how global destinations manage their tourism ecosystems.

During his address, St. Ange challenged the narrow definition of tourism as merely an industry of hotels and airlines. He argued that true tourism encompasses the entire destination experience, asserting that investments in public infrastructure and services must benefit local residents and visitors alike to be truly successful.

Key Highlights from the Address:

  • Inner Governance: St. Ange introduced the concept of “managing with heart,” emphasizing that ethical leadership requires prioritizing local culture and people. He warned that tourism is unsustainable if local communities are sidelined or environmental integrity is compromised.
  • Community as Shareholders: He advocated for a model where local populations act as active shareholders in tourism development, ensuring the industry remains both authentic and resilient.
  • Tourism Diplomacy: St.Ange highlighted the necessity of robust public-private partnerships. He described the private sector as the “eyes and ears” of the industry, noting that government bodies must empower private stakeholders to protect long-term investments.

About Alain St. Ange

Alain St. Ange is a globally recognized tourism expert known for his transformative leadership in the Seychelles. As the former CEO of the Seychelles Tourism Board, he famously launched the “Carnival International de Victoria,” significantly elevating the nation’s international profile. Today, as head of Saint Ange Consultancy, he provides strategic guidance to international leaders on sustainable destination development and ethical tourism practices.

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