Botswana Unveils Ambitious MICE Strategy to Diversify Tourism Economy
The Botswana Tourism Organisation and HATAB have launched a strategic engagement to accelerate the implementation of the country’s MICE Strategy, focusing on new quality standards, public-private collaboration, and positioning Botswana as a premier global destination for meetings and conventions by 2036. While the world often pictures Botswana through the lens of its rugged wilderness—the silent…