Private sector leaders unite Uganda, Tanzania and Zanzibar, forging a tripartite seamless travel for a joint global marketing push In a historic move toward regional integration, the leading tourism bodies of Uganda, Mainland Tanzania, and Zanzibar have signed a tripartite Memorandum of Understanding (MoU). The agreement was finalized during the Uganda-Tanzania Tourism Roadshow at the…
Paris, France — In a major move to bolster its international tourism appeal, the Republic of Uganda has officially unveiled a dedicated documentary feature on the popular French adventure series Échappées Belles (Great Escapes). The documentary, which was celebrated at a high-profile premiere in Paris on April 16, 2026, is currently anchoring a month-long feature…
Kampala, Uganda — In a vibrant display of soft power and international cooperation, a high-level delegation from Egypt recently arrived in Uganda, marking a significant milestone in the “Cairo to Kampala” cultural exchange initiative. The visit, aimed at strengthening bilateral ties through the arts and shared heritage, began with a spirited welcome at Entebbe International…
Experience the Pearl of Africa, where Coffee, Culture, and Conservation Collide… Uganda — the “Pearl of Africa” — commanded global attention at the recently concluded ITB Berlin, one of the world’s leading travel trade fairs. The mission? To spotlight its stunning landscapes, vibrant culture, and world-class coffee heritage — not just as products, but as…
Uganda’s mission to share the “Pearl of Africa” with the BENELUX region has officially come to a successful close. After a vibrant kickoff in Luxembourg City and a culturally immersive evening in Ghent, Belgium, the Gorilla Road Show reached its final destination: Utrecht, Netherlands. Reflecting on the Journey The roadshow has been a whirlwind of…
Uganda’s “Pearl of Africa” charm has officially arrived in Europe. Tuesday, February 24, 2026, marked the successful kickoff of the Pearl of Africa Gorilla Roadshow in Luxembourg City — a strategic initiative to showcase Uganda’s extraordinary tourism potential to the BENELUX region (Belgium, Netherlands, and Luxembourg). Strengthening Ties in the BENELUX Region Hosted by the Uganda Embassy in Brussels, this three-day event (February…
Uganda is making its presence felt on the continental stage this week at the 20th edition of Meetings Africa, held at the Sandton Convention Centre in South Africa. Led by the Uganda Convention Bureau (UCB)—a specialized unit of the Uganda Tourism Board—a unified delegation of private and public sector stakeholders is currently positioning “Destination Uganda”…
Beyond the Textbooks: Why UTB CEO is challenging Ugandans to visit the maps they memorized as kids. For many Ugandans, names like Lake Kyoga, Lake Bunyonyi, and Lake Nkugutte were once merely points to memorize for Social Studies (SST) exams—locations to be identified on a map to secure a passing grade. But as Juliana Kagwa,…
Abu Dhabi – The Uganda Tourism Board (UTB), through its Uganda Convention Bureau (UCB), is making strategic moves to capture a larger share of the lucrative global incentive travel market, attending the SITE Global Congress in Abu Dhabi from February 12-15, 2026. The Congress, organized by the Society for Incentive Travel Excellence (SITE), represents one of…
Zurich – In a strategic move to capture a slice of Europe’s most lucrative travel sectors, Uganda has officially staked its claim as a premier destination with its inaugural national pavilion at the 34th FESPO and Golfmesse in Zurich. The four-day exhibition, which concluded on February 1, 2026, is Switzerland’s largest travel fair. Drawing over…
