Zanzibar: Essence of Africa 2026 Set for the Island of Spices
ZANZIBAR, TANZANIA — The waves of African tourism are shifting, and Essence of Africa is steering the tide. After a successful second edition on Kenya’s coast in 2025, the international buyer forum has announced its next destination: the island paradise of Zanzibar, set for 20–22 October 2026 at the newly launched Diamonds Bijoux resort.
The choice is no coincidence. Zanzibar has been making headlines as one of Africa’s fastest‑growing destinations, recording a 10% rise in international arrivals in December 2025. With its blend of tropical beaches, spice‑laden history, and proximity to safari circuits, the island offers a compelling contrast to traditional itineraries—inviting travelers to weave together bush, beach, and culture in one seamless journey.
“We’re excited to see this collaboration evolve into a true strategic alliance,” says Amanda Margison, Co‑Founder of Essence of Africa. “Zanzibar provides the perfect setting for our international buyer forum, and Diamonds’ investment in people and products reflects a shared commitment to delivering real value for both buyers and African exhibitors.”
Her co‑founder Chris Mears adds:
“Essence of Africa is designed to move across the continent. Zanzibar reflects both the rotational nature of the show and the growing importance of Africa’s island and coastal destinations. Hosting here gives the global travel trade the chance to experience first‑hand how destinations like Zanzibar elevate and enrich African itineraries.”
Building on Momentum
The 2025 edition in Malindi set a high bar: 158 international buyers from 39 countries met with 150 African exhibitors in more than 5,600 pre‑scheduled meetings. Beyond numbers, the event delivered immersive experiences and meaningful connections—hallmarks of Essence of Africa’s mission.
Curated by On Show Solutions and ATTA® Group Events, the forum continues to focus on commercially valuable networking, supported by destination showcases and in‑depth content sessions.
About Essence of Africa
Essence of Africa is a private, sector‑led initiative designed to connect international buyers with African tourism suppliers. The event features pre‑scheduled meetings, networking events, educational seminars, and familiarisation trips, providing a comprehensive platform for business development and collaboration.
What’s Next?
Registration for exhibitors opens 16 February 2026, with early bird rates available. Buyers and exhibitors alike can find details on the official website: essenceofafrica.travel.
With Zanzibar on the horizon, Essence of Africa is not just moving locations—it’s expanding the narrative of African travel. From the savannahs of Kenya to the spice‑scented shores of Tanzania, the journey is a reminder that Africa’s tourism story is as diverse and dynamic as the continent itself.
