JAZ Group Expands Red Sea Portfolio with New Five-Star Assila Resort
Slated to open before year-end on the Marsa Alam–Quseir corridor, the property brings 200 rooms, a dedicated diving centre and private beach access to one of Egypt’s most biodiverse marine regions.
The JAZ Hotel Group, a subsidiary of Egypt’s renowned travel and tourism company Travco, has officially added the five-star JAZ Assila Resort to its expanding portfolio. Situated on the pristine Red Sea coast between Marsa Alam and El Quseir, this new destination promises to redefine luxury travel in Egypt’s southern Red Sea Riviera.
Guests can expect a tranquil escape just 35 minutes from the airport, where a private sandy beach and a world-class diving centre await those eager to explore the stunning marine life of the region. The resort is due to welcome its first guests before the year closes.
Where the Desert Meets the Sea
Located in Al Quseir and just a few steps from the Red Sea shore, JAZ Assila is more than a hotel—it is a secluded haven surrounded by house reefs that make it a perfect destination for divers seeking an extraordinary underwater experience.
The sheer depth and variety of the local marine ecosystem provide a natural backdrop for the resort’s activities. Whether you are a seasoned diver or a casual snorkeler, the vibrant coral gardens just off the beach offer a front-row seat to the Red Sea’s biodiversity. Beyond the water, the resort is designed as a post-card perfect vacation spot, blending serenity with top-tier hospitality.
200 Rooms of Coastal Elegance
The resort features a total of 200 rooms, each crafted to overlook the garden, the sparkling pools, or the deep blue expanse of the Red Sea. Every room is equipped with modern amenities to ensure a marvelous stay, including:
- Individual air conditioning and satellite TV
- Modern LED screens and international direct dial*
- Minibars* and USB charging facilities
- Walk-in showers, hairdryers, and shaving plugs
- Cosmetic mirrors and safe boxes
The variety of room types ensures that whether you are traveling as a couple, a family, or with friends, there is a space tailored to your needs.
A Feast for the Senses
JAZ Assila offers a diverse culinary journey. Guests can indulge in all-day dining at the main restaurant, serving breakfast, lunch, and dinner, or opt for a memorable fine dining experience at the exclusive a la carte restaurant.
For those moments when you simply want to soak up the sun, grab a refreshing cocktail poolside or enjoy a light snack at the beach. The resort’s layout encourages relaxation, with seamless transitions between dining, swimming, and sunbathing areas.
For Every Generation
While the Red Sea offers romance and tranquility, JAZ Assila is equally committed to family fun. The resort features an array of activities for all ages, including access to the Jazzy Kids Club, where children can enjoy supervised fun while parents unwind.
Swimming pool enthusiasts will appreciate the resort’s multiple pools, including a dedicated kids’ pool that allows families to feel the serenity of the water without worrying about their little ones. For those looking to maintain their fitness routine, a fully equipped gym is also available on-site.
Why Now?
The opening of JAZ Assila comes at a pivotal moment for Egyptian tourism. The JAZ Hotel Group has been on a significant expansion trajectory, recently announcing plans to inaugurate six new hotels in 2025 with a $215 million investment. This expansion is supported by the Egyptian government’s subsidized loan program, which aims to help the country reach its goal of 25 million tourist visitors by 2030.
With a current portfolio of over 59 hotels and 15,600 rooms across Egypt, JAZ continues to position itself as a leader in coastal hospitality. JAZ Assila, with its focus on the high-potential Marsa Alam region, is a strategic addition to this growing empire.
With doors opening in a matter of weeks, travellers seeking a blend of adventure, luxury and family-friendly comfort now have a new name to add to their shortlist: JAZ Assila Resort.
