From Luxembourg to Ghent: Pearl of Africa Gorilla Roadshow Gains Momentum
Following a successful kickoff in Luxembourg City, the Pearl of Africa Gorilla Roadshow has moved into its second day, bringing the vibrant spirit of Uganda to Ghent, Belgium. Hosted at Publiek Authentiek, the evening was a masterclass in “Tourism Diplomacy,” blending strategic business networking with a sensory celebration of Ugandan culture.
Building Bridges in Ghent
The event in Ghent served as a powerful platform to showcase Uganda’s extraordinary ecological assets while strengthening ties within the BENELUX region. This roadshow is a vital step in growing Uganda’s tourism sector and reinforcing a shared global commitment to conserving natural heritage.
Key highlights from Day 2 included:
- One-on-One Networking: Ugandan tour operators engaged in personalized meetings with Belgian buyers and operators to explore new collaboration opportunities.
- A Taste of Home: To bring the destination to life, the Uganda Embassy in Brussels treated guests to a sumptuous spread of authentic Ugandan cuisine.
Understanding the Belgian Traveler
A major focus of the Ghent stop was gaining deeper market intelligence. THX Agency, tourism consultants, provided a presentation highlighting the unique distinctions of the Belgian market compared to the Luxembourg market engaged with previously.
According to the insights shared, Belgian travelers are characterized by:
- Strong Brand Loyalty: Once they find a destination they love, they stick with it.
- Curiosity: They are naturally inquisitive travelers looking for deep experiences.
- Adventurous Palates: They possess a naturally adventurous culinary interest, making Uganda’s diverse food scene a significant draw.
What’s Next?
The momentum doesn’t stop here. After a successful start in Luxembourg and a vibrant evening in Belgium, the delegation is heading to its final destination: Utrecht, Netherlands.
Stay tuned as we continue to share the magic of Uganda with the world!
