JAZ Group Hotels Clinches Highest Honors at the 2026 AFASU Golden Awards
The city of Hurghada, Egypt, served as the stunning backdrop on February 10, 2026, for a global celebration as JAZ Hotel Group officially clinched the AFASU Golden Award. This prestigious accolade, recognized as the highest honor in the region, names the group the “Most Influential, Distinguished, and Innovative Hotel Group in Africa and Asia.”
The awards were presented by Dr. Hossam Darwish, President of the Afro-Asian Union (AFASU) and Chairman of the International Golden Awards Committee, who also honored Mr. Alaa Akel, CEO of JAZ Hotel Group, as the “Best CEO in the Hospitality Sector for 2026.”
Who is AFASU?
The Afro-Asian Union for Sustainable Development, Tourism, and Technology (AFASU) is an influential international organization operating under the umbrella of the Afro-Asian Peoples’ Solidarity Organization (AAPSO)—the oldest non-governmental organization in the world.
The AFASU Golden Award is not merely an honorary title; it is a prestigious international certificate of merit. Winners undergo a rigorous, transparent evaluation by a committee of global experts, measuring performance against strict international standards for quality, sustainability, and innovation.
Why JAZ Group Stood Out
Under the leadership of Dr. Darwish, AFASU recognized JAZ Group as the “Most Influential, Distinguished, and Innovative Hotel Group in Africa and Asia” based on five key pillars:
- Pioneering Leadership: Their role in developing cutting-edge hospitality products and setting new regional benchmarks.
- Unmatched Quality: Consistently ranking in the top 1% of hotels worldwide through TripAdvisor, TUI, and HolidayCheck.
- Sustainability & ISO Certification: Their commitment to environmental preservation, backed by ISO 14001 standards.
- Economic Impact: Significant contributions to job creation and elevating the tourist image of Egypt and the broader Afro-Asian region.
- Digital Innovation: Adopting modern e-tourism strategies to enhance the global guest experience.
A Global Benchmark
Dr. Hossam Darwish emphasized that this recognition reflects the group’s “institutional leadership,” noting that JAZ Group serves as a benchmark for how hotel institutions can compete on a global scale while remaining deeply committed to sustainable development and human capital.
Congratulations to the JAZ Group team and CEO Alaa Akel for this monumental achievement!
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