Radisson Hotel Group, Madagascar Airlines Launch Landmark Digital Partnership
In a move set to bolster Madagascar’s visibility as a premier travel destination, Radisson Hotel Group (RHG) has signed a year-long digital campaign partnership with the national carrier, Madagascar Airlines.
The announcement, shared by Cluster Director of Marketing, Communications & Sales (Radisson Hotels Madagascar), Manitra Andriamanantsoa on her LinkedIn page, marks a strategic alliance between the island’s largest international hotel operator and its primary airline. The partnership aims to promote the island’s diverse regions, unique biodiversity, and cultural heritage through a unified digital strategy throughout 2026.
Strengthening the “Treasure Island” Appeal
The collaboration comes as Radisson Hotel Group celebrates four years of operations in Madagascar. Since debuting in the capital with a three-property portfolio—including the Radisson Blu Hotel, Antananarivo Waterfront—the group has been a vocal advocate for the destination’s “unfiltered” appeal.
“Being able to contribute to the promotion of Madagascar with trusted partners and a shared ambition is something I value deeply,” said Andriamanantsoa. “It has now been four years of consistent work to promote the destination alongside our hotels, highlight its regions and cultures, and encourage travel across the island.”
A Synergistic Approach to Tourism Recovery
Industry analysts see this as a critical step in Madagascar’s post-pandemic recovery. By linking the “stay” experience (Radisson) with the “journey” (Madagascar Airlines), the campaign is expected to:
- Streamline the Traveler Journey: Highlighting ease of access via the national carrier to key hubs.
- Showcase Diversity: Moving beyond traditional beach tourism to highlight the Highlands and rainforests.
- Leverage Digital Growth: Utilizing data-driven campaigns to reach high-value international markets, particularly in Europe and the Middle East.
The initiative also acknowledges the internal teams driving this growth, specifically citing the contributions of Mahasetra Ramilison and Miorakanto Rabearisoa, as well as support from Radisson’s global headquarters via Aurore Weber and Saadiyah Hendricks.
As Madagascar eyes an ambitious goal of one million annual visitors by 2028, this private-public synergy between a global hospitality giant and the national airline sets a new benchmark for regional tourism marketing in the Indian Ocean.
