In the high-stakes world of luxury hospitality, it’s easy to get lost in the aesthetics—the sweeping infinity pools, the marble lobbies, the curated linens. But as any seasoned traveler knows, the most enduring memories aren’t built from stone; they are built from stories. At the recent AFASU Golden Awards in Hurghada, the spotlight turned to…
The bridge between a visionary framework and practical, on-the-ground success—in the the high-stakes world of international tourism—is often the hardest to build. At the recent AFASU Golden Awards in Egypt, Dr. Olga Stowell—a Swiss-based tourism strategist and Senior Expert for UN Tourism—highlighted a brand that has mastered this delicate balance: Jaz Hotel Group. Representing the…
In the world of luxury travel, a hotel is no longer defined by its square footage or the thread count of its linens. According to Bernard A. Metzger, media entrepreneur and Executive Board Member of the Afro-Asian Union (AFASU), the modern hotel has evolved into something far more dynamic: a “Content Hub” and a “Story.”…
What separates a massive hotel chain from a true industry leader—in the competitive landscape of international hospitality? According to Ms. Yolanda Perdomo, it is the presence of a “Soul” within the business model. Speaking at the recent AFASU Golden Awards in Egypt, Perdomo—a member of the International Supreme Jury and a veteran of over 20…
The city of Hurghada, Egypt, served as the stunning backdrop on February 10, 2026, for a global celebration as JAZ Hotel Group officially clinched the AFASU Golden Award. This prestigious accolade, recognized as the highest honor in the region, names the group the “Most Influential, Distinguished, and Innovative Hotel Group in Africa and Asia.” The…
