Zambia Tourism Agency, Lusaka Mayor Team Up to Position Capital as Top MICE & Leisure Destination

Lusaka, Zambia – In a strategic move to bolster the capital’s status as a premier hub for commerce and leisure, the Zambia Tourism Agency (ZTA) has paid a courtesy call on Lusaka Mayor, His Worship Mr. Chitambala Mwewa, to cement partnerships aimed at promoting Lusaka as a preferred business tourism and travel destination.

During the high-level engagement, ZTA Acting Chief Executive Officer, Ms. Abigail Shansonga, outlined key opportunities for collaboration between the Agency and the Lusaka City Council. The discussion centered on positioning the capital as an attractive destination for meetings, incentives, conferences, and exhibitions (MICE), as well as leisure travel.

A significant portion of the dialogue focused on the regulation of the tourism sector. Both parties emphasized the need to strengthen compliance mechanisms and promote high-quality service standards. The goal is to enhance overall service delivery, ensuring that every visitor encounters a consistent, high-caliber experience that reflects positively on Zambia’s brand.

Ms. Shansonga also briefed the Mayor on the forthcoming 2026 Tourism Excellence Awards (TEA) Media Launch, scheduled for October 13, 2026. The TEA is a cornerstone event designed to recognize and celebrate outstanding tourism enterprises and individuals who are driving growth, innovation, and promotion within Zambia’s vibrant tourism sector.

In response, Lusaka Mayor Mr. Chitambala Mwewa reaffirmed the Council’s commitment to working hand-in-hand with ZTA and other key stakeholders. The Mayor pledged to promote Lusaka as a clean, safe, and attractive destination for both visitors and investors, highlighting the city’s readiness to support tourism growth through improved urban management and infrastructure.

This engagement underscores ZTA’s broader commitment to building strategic partnerships that strengthen destination marketing, support tourism business development, and advance the sustainable growth of Zambia’s tourism industry. By aligning national regulatory goals with local municipal efforts, the Agency aims to create a seamless and inviting environment for the global traveler.