SINGAPORE: ACCOR GROUP PLANS 13 BUDGET HOTELS UNDER IBIS BRAND

Top hospitality group Accor is set to further cement its position in Singapore following the signing of a partnership with Global Premium Hotels to launch 13 Ibis budget hotels in the island country.

Booking will be available through Accor’s distribution network from October 7, 2019 for the properties which have been rebranded from existing Fragrance hotels.

Also, two Parc Sovereign hotels will commence renovation plans towards the end of 2019, and each will be rebranded Mercure and Ibis Styles hotel respectively by mid-2020.

This partnership cements Accor’s position as the largest hotel operator in Singapore, bringing its total inventory to 7,625 rooms across 30 hotels, 3,357 rooms in the luxury and premium space, 1,840 in midscale and 2,428 in economy.

“These new Ibis budget hotels spread across central and suburban locations in Singapore are perfect for savvy business or leisure travellers. Featuring cosy rooms for one, two or three people and conveniently located to leisure attractions such as Gardens by the Bay, Clarke Quay, Mount Faber and Sentosa Island, these new additions to our network in the city offer wider choices to guests looking for a short break or weekend getaway,” said Garth Simmons, chief operating officer, Accor Malaysia, Indonesia, Singapore & South Asia.

Ranging in size from 32 rooms to 168 rooms, selected hotels also feature a pool and/or gym. ibis budget Singapore Clarke Quay and the Singapore River, feature a fitness centre and a rooftop swimming pool. The Ibis budget Singapore Selegie boasts a rooftop pool with great views of Singapore’s city skyline. Additionally, Ibis budget Singapore Clarke Quay, ibis budget Singapore Imperial and ibis budget Singapore Selegie offer a casual dining café.

GPHL CEO Ko Lee Meng, said, “We are excited to launch a new Accor brand in the market and deepen our relationship with Accor. Having provided quality accommodation and great value to visitors to Singapore these past 20 years, the rebranding and enhancement of our existing properties marks not just another milestone for our group, but an evolution in our business and a boost to our expansion strategy.”

Source: HotelierMiddleEast.com