Leading hospitality group, Accor have signed a partnership with GFH Financial Group to manage a Mama Shelter brand hotel in Manama, the capital of Bahrain. The project is also expected to comprise a restaurant and a sea view rooftop pool, according to the deal.
The Mama Shelter Bahrain will be part of the waterfront location at GFH’s Harbour Row development within the US$1.5 billion Bahrain Financial Harbour project, as one of the Kingdom’s most prominent mixed-used projects, and it is set to open in 2020.
“Mama Shelter Bahrain is the first MAMA which will face the sea. The design has been thought out in two ways. Firstly, the relationship with the sea as it is a waterfront hotel. The second is to propose a lifestyle experience which refers to the nomadic aesthetic and the hospitality from the inner part of the region,” explained Benjamin El Doghaïli, head of MAMA’s Design Studio.
The property will house 160 rooms, with design elements by MAMA’s Design Studio, led by Benjamin El Doghaïli. Each room features complimentary films and WiFi as well as a selection of products from the MAMA SKIN range of organic amenities.
MAMA’s CEO, Jérémie Trigano said: “We discovered a beautiful site in the city of Manama on the banks of the Arabian Gulf and a modern, forward-thinking partner, GFH properties, brought to us by the Accor team. The chemistry was there and we therefore decided to bring the MAMA magic to the country, with the hope of opening in 2020”.
Commenting on the project, Mark Willis, CEO Accor Middle East & Africa said: “Our partnership with GFH continues to flourish with the signing of Mama Shelter Bahrain as well the debut of the Raffles brand, which was announced earlier in the month. Accor believes that Mama Shelter marks a definitive first in lifestyle hotels in Manama and has the potential to be a global showcase for this dynamic brand.”
Hisham Al Rayes, CEO GFH Financial Group said: “We’re extremely pleased with this partnership with Accor and the value proposition it creates not only at Harbour Row but for the Kingdom of Bahrain, where GFH continues our focus on supporting development goals in the lifestyle and tourism sector, which is set for continued expansion. Debuting a Mama Shelter branded hotel in Bahrain crystalizes our commitment to introducing cutting edge brands that resonate with both local residents and the community at-large as well as appealing to the needs and helping to attract an even greater number of regional and international travellers to Bahrain.”