Radisson Hotel Group is on track to reach more than 130 hotels and 23,000 rooms by 2022. With the signing of 11 hotels within the first nine months of 2019, the group will be expanding its presence in Africa, and this brings its African portfolio to almost 100 hotels and more than 17,000 rooms in either operation or under development across 32 African countries.

Andrew McLachlan, senior vice president (Development, sub Sahara Africa) Radisson Hotel Group, commenting on the expansion, stated that: “It has been a really robust year for Radisson Hotel Group, especially in Africa. This year we have signed a new hotel deal every 25 days. We are currently focusing on 23 of the 60 larger cities in Africa and have a proven track record when one compares the size of our portfolio in Africa for the 19 years we have been active on the continent.”

Radisson Hotel Group is scheduled to open two more hotels before the year end, with the opening of its third hotel in Kenya, Radisson Blu Hotel & Residence Nairobi Arboretum in October and Radisson Blu Hotel Casablanca, Morocco scheduled to open in November, marking the group’s first entry in the city.

Tim Cordon, area senior vice president, Middle East & Africa, Radisson Hotel Group, said: “With our new operational model, we broke records in 2018 with an increase in GOP margins in every market, despite some rate decline. We’ve set a global first in hotel safety and security with Radisson Blu Hotel & Conference Center Niamey securing the highest level of Safehotels certification, executive, just three days after the hotel opened in June 2019.”

To date this year, Radisson Hotel Group has opened two hotels in Africa; Radisson Blu Hotel & Conference Center, Niamey – the first and only five-Star international brand hotel in Niger, as well as the group’s debut into Algeria with the opening of Radisson Blu Hotel, Algiers Hydra.

Commenting on the Group’s East African development plans, McLachlan said, “Aligned with our five-year development plan, we are seeking scale in proactive key cities, such as Addis Ababa, Nairobi and Kampala. There are great opportunities in Ethiopia because of the population and ease of airlift access, with Africa’s leading airline, Ethiopian Airlines. Addis Ababa has the potential to host each of our five active hotel brands in Africa. These opportunities are not only for new build hotels, but also for locally branded conversions. East Africa presents unique bush and beach opportunities. We are exploring eco-tourism projects, leveraging the National Parks in Uganda, Rwanda and Kenya. In terms of beach prospects, we are investigating opportunities in Mombasa, Zanzibar, Dar es Salaam and Diani.”

In addition to the portfolio of six hotels signed in Egypt earlier this year, the remaining new hotel deals include, Radisson RED Johannesburg Rosebank, South Africa, Radisson Hotel La Baie d’Alger Algiers, Algeria, The Radisson Blu Hotel Antananarivo Waterfront, Radisson Hotel Antananarivo Waterfront and the Radisson Serviced Apartments Antananarivo City Center.

Source: HotelierMiddleEast.com

Niyi David
Author

‘Niyi David is a travel writer/photographer and Editor-in-Chief at More Cream Than Coffee. Previously, he worked at Afro Tourism West Africa Ltd as a travel writer, and was Head of Media and C.O.O. before leaving in May 2018. Prior to that he had worked as scriptwriter on some major media projects in Nigeria, such as 'Peak Talent Show' and the Ford Foundation sponsored 'Stop Impunity in Nigeria' campaign.