UN Tourism: Africa Leads International Arrival Growth in 2025

International tourism surged in 2025, but nowhere was the momentum stronger than in Africa. The continent welcomed 81 million international arrivals, an impressive 8% increase compared to 2024, outpacing global growth of 4%. North Africa stood out with double‑digit gains (+11%), cementing the region’s role as a rising star in global travel.

This performance, from a UN Tourism news release dated 20 January 2025, highlights Africa’s growing appeal as both a cultural and adventure destination, supported by improved connectivity, expanding hospitality infrastructure, and strong demand from traditional and emerging source markets.

Africa’s Standout Destinations

Several African countries posted remarkable double‑digit growth in 2025:

• Egypt (+20%): Continued to attract visitors with its rich heritage and new tourism investments.
• Morocco (+14%): Benefited from enhanced air links and diversified tourism offerings.
• Seychelles (+13%): Maintained its reputation as a luxury island destination.
• South Africa (+19%): Reported strong growth through November, driven by wildlife tourism and urban experiences.

These results underscore Africa’s ability to compete on the global stage, offering diverse experiences from desert landscapes and ancient cities to vibrant metropolises and pristine beaches.

Global Context: Africa Outpaces Other Regions

While Africa led growth, other regions also posted solid results:

• Europe: 793 million arrivals (+4%), surpassing pre‑pandemic levels.
• Asia & Pacific: 331 million arrivals (+6%), still 9% below 2019.
• Middle East: Nearly 100 million visitors (+3%), 39% above pre‑pandemic levels.
• Americas: 218 million arrivals (+1%), with South America (+7%) and Central America (+5%) leading.

Africa’s performance stands out as the most dynamic, positioning the continent as a driver of global tourism recovery.

Tourism Revenues: Africa’s Rising Contribution

Africa’s growth translated into strong revenues. Morocco (+19%) and Egypt (+17%) were among the destinations worldwide reporting robust increases in international tourism receipts. This reflects not only higher visitor numbers but also greater spending per tourist, a sign of the sector’s strengthening economic impact across the continent.

Outlook for 2026: Africa’s Tourism Potential

Looking ahead, international tourism is expected to grow by 3–4% globally in 2026. Africa is well‑placed to continue its upward trajectory thanks to:

• Expanding air connectivity and infrastructure projects.
• Rising demand for authentic cultural and nature‑based experiences.
• Strong interest from emerging markets and intra‑African travel.

Challenges remain, including high travel costs and geopolitical uncertainties, but Africa’s resilience and diversity of offerings provide a solid foundation for continued success.

Final Word

Africa’s tourism sector not only rebounded in 2025 but also set the pace for global growth. With destinations like Egypt, Morocco, South Africa, and Seychelles leading the charge, the continent is increasingly recognized as a powerhouse of international travel. As 2026 unfolds, Africa’s blend of heritage, adventure, and innovation promises to keep it at the forefront of the world’s tourism story.