On April 2–3, Accor Chairman and CEO Sébastien Bazin traveled to Morocco to meet with Risma‘s Supervisory Board, marking a pivotal moment in one of Africa’s most enduring hospitality partnerships. Over three decades, Accor and Risma have shaped Morocco’s tourism landscape, and this visit signals a decisive shift toward accelerated growth and modernization. Following their…
Egypt‘s hospitality landscape just got a little more exciting. IHG Hotels & Resorts has signed a management agreement with JADEER GROUP to bring a Hotel Indigo to Cairo‘s New Administrative Capital — and for those of us who love watching Africa’s cities evolve, this one is worth paying attention to. A City Built for the Future The…
In a world starved for hope, Africa’s phoenixes rise in 2026—10 epic rebirths demanding your witness. Ditch outdated tropes. Feel the raw pulse of transformation. For too long, stories about Africa have been painted with a single, tired brush, overlooking the dynamic, resilient spirit that truly defines the continent. But in 2026, a new narrative…
The bridge between a visionary framework and practical, on-the-ground success—in the the high-stakes world of international tourism—is often the hardest to build. At the recent AFASU Golden Awards in Egypt, Dr. Olga Stowell—a Swiss-based tourism strategist and Senior Expert for UN Tourism—highlighted a brand that has mastered this delicate balance: Jaz Hotel Group. Representing the…
In the world of luxury travel, a hotel is no longer defined by its square footage or the thread count of its linens. According to Bernard A. Metzger, media entrepreneur and Executive Board Member of the Afro-Asian Union (AFASU), the modern hotel has evolved into something far more dynamic: a “Content Hub” and a “Story.”…
The city of Hurghada, Egypt, served as the stunning backdrop on February 10, 2026, for a global celebration as JAZ Hotel Group officially clinched the AFASU Golden Award. This prestigious accolade, recognized as the highest honor in the region, names the group the “Most Influential, Distinguished, and Innovative Hotel Group in Africa and Asia.” The…
Egypt is stepping up efforts to transform its tourism landscape, with the government unveiling new measures to boost investment and expand hotel capacity. A report from Daily News Egypt revealed that Minister of Housing, Utilities and Urban Communities Sherif El‑Sherbiny recently chaired a meeting of the Tourism Development Authority (TDA) Board of Directors to review…
Already seen the source of the Nile in Uganda? Perhaps even what’s called the farthest source, in Rwanda’s Nyungwe Forest? Then why not explore the other end of the world’s longest river, in Egypt’s Nile delta? A cruise is the best way to see the Egyptian portion of the Nile. Though there’s plenty to see…
Sherif El-Sherbiny, Egypt’s Minister of Housing, Utilities and Urban Communities has chaired a meeting of the Board of Directors of the Tourism Development Authority (TDA) to review the authority’s work agenda, assess the progress of tourism development projects, and discuss ways to accelerate tourism investment. During the meeting, the board approved a package of measures…
Following a historic 19 million arrivals in 2025, North African country, Egypt is aiming to receive 30 million tourists annually. According to a report from Daily News Egypt, Prime Minister Mostafa Madbouly stated this on Sunday 3 January 2026, during a meeting to review measures for facilitating entry procedures and improving the visitor experience. “We…
