The “Soul” of Service: Yolanda Perdomo on Jaz Hotel Group’s Global Benchmark
What separates a massive hotel chain from a true industry leader—in the competitive landscape of international hospitality? According to Ms. Yolanda Perdomo, it is the presence of a “Soul” within the business model.
Speaking at the recent AFASU Golden Awards in Egypt, Perdomo—a member of the International Supreme Jury and a veteran of over 20 years in tourism spanning four continents—delivered a powerful keynote honoring Jaz Hotel Group and its CEO, Mr. Alaa Akel.
A Legacy of Global Expertise
Perdomo’s perspective is rooted in a career dedicated to sustainable destination management, having served as the Director of Affiliate Members for the United Nations World Tourism Organization (UNWTO) and as the Deputy Minister of Tourism for the Canary Islands. Her evaluation of Jaz Hotel Group went far beyond occupancy rates and resort aesthetics.
The Jury’s Verdict: Three Pillars of Success
Perdomo shared that the jury’s decision to award Jaz Group was based on how the company aligns with the most rigorous international criteria:
- Sustainable Product Development: Their world-class ability to integrate high-end luxury with genuine environmental responsibility.
- Investment in Human Capital: The group’s method of empowering local communities and staff serves as a benchmark for the entire industry.
- Institutional Innovation: An impressive ability to adapt to global trends while maintaining a fiercely authentic Afro-Asian identity.
Leadership with Wisdom
The recognition of Mr. Alaa Akel as the Best CEO was a highlight of the ceremony. Perdomo praised his leadership style, noting that true leadership is about “taking care of those in your charge” rather than just being in charge. She described Akel as a forward-thinking strategist who leads with wisdom.
More Than Just Rooms
Addressing the General Managers and the Jaz Group team directly, Perdomo described them as the “true ambassadors” of this success.
“You don’t just sell rooms; you curate lasting memories.”
By blending “Tourism Intelligence” with a “Genuine Human Connection,” Jaz Hotel Group has done more than just win an award—they have elevated the entire tourism image of Africa and Asia on the global stage.
