ZITF 2026: Diplomatic Cookout Competition Takes Centre Stage in Bulawayo
Gastronomy Meets Diplomacy
Bulawayo – In a vibrant display of soft power and culinary excellence, the 66th edition of the Zimbabwe International Trade Fair (ZITF) became a stage for international friendship as the Diplomatic Cookout Competition took center stage.
Under the 2026 theme, “Connected Economies, Competitive Industries,” the event moved beyond traditional trade to highlight the critical role of cultural heritage in regional integration. Hosted by the First Lady and Patron of Tourism and Hospitality, Her Excellency Dr. Auxillia Mnangagwa, the competition turned Amai’s Kitchen into a bustling hub of global flavors.
A Global Tapestry of Flavors
The competition saw active participation from diplomats and expatriates representing a diverse array of nations and international bodies, including:
- The United Kingdom, Malawi, Botswana, and Serbia.
- Kenya, Tanzania, and the Republic of Congo.
- The International Organization for Migration (IOM) and UNFPA.
Participants showcased authentic dishes such as cassava sadza and madora pies, exchanging recipes and cultural stories that promoted the event’s core pillars: unity, heritage, and healthy living.
High-Level Presidential Visit
The cultural exchange was further honored by a joint tour from His Excellency President Emmerson D. Mnangagwa and His Excellency President Advocate Duma Boko of Botswana.
The two leaders witnessed firsthand how gastronomy serves as a universal language. President Boko, in particular, expressed appreciation for the diverse cooking techniques on display, reinforcing the event’s goal of strengthening regional ties and “People-to-People” connections through shared experiences.
Key Highlights of ZITF 2026
| Feature | Details |
|---|---|
| Theme | “Connected Economies, Competitive Industries” |
| Location | ZICES Smart City, Bulawayo |
| Special Dish | Cassava Sadza (Highlighting agricultural heritage) |
| Focus | Gastronomy Tourism & Soft Diplomacy |
Strengthening Zimbabwe’s Global Appeal
The Zimbabwe Tourism Authority emphasized that this initiative is a strategic driver for destination marketing. By engaging ambassadors as active participants, Zimbabwe is sending its culinary story directly into the world’s diplomatic networks.
“The cookout proves that partnerships between nations can be strengthened not only through policy discussions but also through shared experiences,” noted a representative from the diplomatic corps.
As the 2026 Trade Fair continues, the success of Amai’s Kitchen reinforces Zimbabwe’s reputation as a destination where culture, hospitality, and global engagement seamlessly converge.
